Chum-Churum Soju Releases BLACKPINK Jennie's First Ad

After being announced as the new face of Chum-Churum, Lotte Chilsung has now released BLACKPINK Jennie's first ad for the storied soju label. Building on the promotional images that accompanied the announcement, the initial CF features lush mountain imagery and pure liquid that highlights the refresh for the brand with Jennie's endorsement partnership.The major partnership is just the latest in the YG Entertainment K-pop superstar's long line of endorsements. Currently, Jennie Kim, affectionatel...